SARAWAK
TOURISM
INNOVATION
[ CHALLENGE 2026 ]
Elevating Sarawak's Global Tourism Experience
Challenge Categories
Each theme represents a distinct area where innovation can create transformative impact for Sarawak's tourism ecosystem.
Eco & Rainforest Tourism
Innovate solutions for sustainable exploration of Sarawak's pristine rainforests and unique biodiversity.
Programme Timeline
The six-week journey from ideation through prototyping to final presentation
National Call & Registration
Open registration with theme briefings and team formation resources
Concept & Video Submission
Teams submit initial concepts via pitch decks and 3-minute videos
Screening & Shortlisting
Expert panel evaluates submissions, selecting top 30 teams
Mentorship & Prototype Sprint
Shortlisted teams receive expert guidance whilst building prototypes
Refinement & Evaluation
Teams polish prototypes based on mentor feedback and preliminary judging
Grand Finale in Sarawak
Finalist teams present to judging panel and stakeholders in Sarawak
National Call & Registration
Open registration with theme briefings and team formation resources
Concept & Video Submission
Teams submit initial concepts via pitch decks and 3-minute videos
Screening & Shortlisting
Expert panel evaluates submissions, selecting top 30 teams
Mentorship & Prototype Sprint
Shortlisted teams receive expert guidance whilst building prototypes
Refinement & Evaluation
Teams polish prototypes based on mentor feedback and preliminary judging
Grand Finale in Sarawak
Finalist teams present to judging panel and stakeholders in Sarawak
All shortlisted teams gain access to exclusive mentorship from industry experts, government advisors, and technical specialists throughout Weeks 4–5.
Submission & Selection
Prototype-driven innovation distinguishes this challenge. We seek solutions ready to move from concept to pilot implementation.
Submission Requirements
Pitch Deck
PowerPointComprehensive presentation outlining your solution, market analysis, and implementation strategy
Concept Video
3–5 MinutesEngaging video that demonstrates your team's vision and communicates the core value proposition
Functional Prototype
Visual or WorkingTangible demonstration of your solution ready to move from concept to pilot implementation
Selection Criteria
Innovation & Originality
Novel approaches that challenge conventional tourism solutions
Tourism Impact Potential
Clear potential to transform visitor experiences in Sarawak
Feasibility & Readiness
Realistic implementation path with clear milestones
Prototype Quality
Well-executed demonstration of the proposed solution
Sustainability & Inclusivity
Environmental responsibility and community benefit
Team Capability
Skills and commitment to execute the proposed solution
Winning solutions balance creative ambition with practical implementation potential. We're not looking for theoretical proposals — we want solutions ready to pilot.
Reimagining How the World Experiences Sarawak
The Sarawak Tourism Innovation Challenge 2026 invites Malaysia's brightest minds to help write the next chapter of our tourism story. One that is defined by sustainability, authenticity, innovation, and inclusive prosperity.